The first was to make this a referendum, not a choice. The second was to keep it focused on the economy. The third was to bow to Obama’s essential likability by treating him as a decent guy who is simply in over his head.He then says they have made it a choice by having Paul Ryan as the runningmate and have moved away from the economy, talking about Medicare and Welfare (with what seems to be some race whistles by the Romney campaign). And they have attacked Obama's character.
The last point I think is defensible, to be honest. I imagine the Romney campaign has seen how harsh the Obama campaign has been, and seen how voters are perceiving it - taking some of the shine off of President Obama. If Obama is less likable, the Romney campaign should be penalized less for going after him.
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